I've known since very early brainstorm sessions for my blog that these swaddles would be the first "documented" baby item I shared. Don't get me wrong, I know that by now Aden and Anais is a common household brand in any home with a baby or toddler, but just a few years ago so many were just discovering these amazingly soft and breathable muslin blankets. The swaddles are sold in packs of 3 or 4 depending on whether you're buying the organic or regular ones. However when I had my shop we sold them individually which my customers loved because they could always give a swaddle along with another item as a gift.
There were a few other brands back when Aden and Anais came into the market, but none attracted me like theirs...it was love at first swaddle :) You're seeing two of the very first original prints they put out in the picture above (the giraffe and monkey) and they've grown leaps & bounds ever since.
However..I must say the "exploding" moment for Aden and Anais most definitely came after
the royal baby of Prince William & Kate was photographed swaddled in Aden and Anais' very own bird swaddle on his farewell ride from the hospital! Once this photograph made the magazines..the swaddles at our store started flying out the door even MORE than before :) And this bird swaddle also became affectionately known as "the royal swaddle" in our shop.
The brand continues to expand it products..just recently launching clothing for newborns & toddlers. Bottom line- this is one of THE best all around baby lines out there, there isn't anything you can give as a gift from Aden and Anais that won't be cherished by the mama that receives it!
Two known facts I'd like to share with you:
1. Yes.. you can find Aden and Anais swaddles and products at Target, however..they are NOT the same quality as the ones you purchase in small boutiques, or the same prints!! You will only find the classic original prints like the giraffe, bird, and monkey in swaddle sets in the boutiques. (thank goodness they saved something for the small businesses!) I have felt the burpy bibs offered at Target and compared them to the ones in my shop and they really do feel different. They are not as soft!
2. Aden and Anais really started this swaddle movement. Since they've entered the baby gift market several other brands have crawled into their market offering swaddles, a few examples: Mud Pie, Little Giraffe, SkipHop...have all hopped on the band wagon offering their own muslin swaddles!
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